When I started making bars in my home kitchen, I tried to create something that I personally wanted to eat. I wanted a bar that had great taste, texture, and nutrition. When I shared it with others, I kept hearing ‘This is the best bar I’ve ever had’. From there, what I should name the bar became obvious. But it’s only The Best Bar Ever if you say it is.
BEST isn't just a convenient name or a marketing ploy. Best means we refuse to compromise - on taste, on texture, and on ingredients. It means that we store our product in a refrigerator when most other protein bars sit dry and dusty on a shelf.