Written by contributor Matt Weik
When you are living an active and healthy lifestyle, you want to ensure the things you are putting into your body are of the highest quality – especially if you exercise regularly and need to recover properly. You wouldn’t want to go purchase a Lamborghini and put in regular gasoline, right? Of course not, you want the high-octane gas for performance. The same thing can be said about your body.
You put a great demand on your body – specifically the muscles and organs. When you want them to stay healthy and function optimally, you need to be focusing on the foods and ingredients you consume on a daily basis.
Won’t Any Protein Source Do?
Yes and no. It depends on your goals. You could use any protein source out on the market, but not all will give you the results you desire. For example, many protein powder brands include fillers in their profile. I’m not saying you should be doing extensive research on all of the products you are purchasing, consuming, or considering – but you should have some background knowledge about the brand/company and if they are a reliable source.
The Proof Is in the Pudding… or Utter
Whey is a byproduct of cheese manufacturing. Cheese is obviously made from cow’s milk. Something not many people think about is the overall quality of the milk produced by the cow. Ultimately, how the cow lives (like what it eats for instance) can affect the quality of the protein source itself.
It’s a great idea to look for brands that utilize a grass-fed protein source. What does this mean? It means that the cows used to produce the milk for the protein source are grass-fed. They don’t use grains, corn, soy, or other ingredients to quickly fatten the cows which can lower the overall quality of the end product. Leaving such ingredients out can produce the highest quality protein source on the market.
Best Bar Ever Practices What We Preach
The brand first started out of the necessity of the owners looking for a high-quality protein source that they could feel good about eating. Many of the products on the market that they were used to seeing simply didn’t fit the model they are trying to live by – consuming nutritious and wholesome foods that matched their lifestyle.
That’s where The Best Bar Ever was created. The product was created for just the owners at the time before it dawned on them that they might be onto something. The bars went through various versions before getting to where they are today. Using a grass-fed protein source along with wholesome ingredients you can feel good about eating, The Best Bar Ever is changing the way we view protein bars.
With 14-15g of protein, 4-5g of fiber, and no artificial flavors, sweeteners, or added preservatives, Best Bar Ever can help you achieve your health and fitness goals without sacrificing the taste of the bars. Don’t believe us? Try one for yourself and taste the difference.
Matt Weik, owner of Weik Fitness, LLC, is a well-respected fitness expert/author with a global following. His work has been featured in nearly 100 fitness magazines, 5,000+ websites, as well as having published numerous books and audiobooks. He is a certified strength and conditioning specialist, personal trainer, and sports nutritionist.