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A Refrigerated Protein Bar? What Makes It Different

Written by contributor Matt Weik

When you think of protein bars on the market today, what comes to mind? Probably a chalky texture, ingredients you can’t pronounce, sugar alcohols, and a bunch of preservatives that allow it to sit on a shelf for a long time without going bad. Does that honestly sound appetizing? I know it doesn’t for me. Not only that, but have you ever finished off a protein bar loaded with sugar alcohols only to soon after feel bloated, have some intestinal distress, and even that “oh no” moment you realize you need to go to the bathroom RIGHT NOW? I feel your pain (literally). What if there was something that tastes great that you will also feel good about eating? That’s the power behind a refrigerated protein bar (and no, I’m not talking about simply throwing your current protein bar in the refrigerator) and why I’m so excited about the relaunch of the Best Bar Ever.

The Benefits of a Refrigerated Protein Bar

I remember the first time I was introduced to The Best Bar Ever. I ate an entire bar thinking there’s no way it was nutritious for me. I looked at the packaging and the label was incredibly impressive. How could this be? As I continued onto the ingredient list, to my surprise, it was comprised of ingredients I actually knew. There was nothing artificial and no added preservatives – simply wholesome real food ingredients.

The Best Bar Ever has relaunched the flagship bar that put them on the map a few years ago and had consumers across the nation buzzing and telling all of their friends about their experience with the bar. One of the benefits of this refrigerated protein bar is that it’s made with real food ingredients along with a premium whey protein source from grass-fed cows. This is a refrigerated protein bar that is not only nutritious for you, but you can absolutely taste the difference in the overall quality compared to a shelf stable bar. Unlike those artificially flavored bars that never taste like the flavor it’s supposed to be, with the Best Bar Ever, the flavor you eat tastes exactly like what the label states.

For instance, when you purchase the Blueberry Vanilla Almond, Dark Chocolate Almond Cashew, or Vanilla Fruit & Nut, you ACTUALLY taste those ingredients. It seems like such a simple concept, but many of us (including you) have probably purchased a protein bar in the past and had to double check the flavor you purchased as the taste was nowhere close to what you expected.

Some highlights of the Best Bar Ever refrigerated protein bars:

  • 14g-15g protein*
  • Contains milk protein sourced from grass-fed cows
  • 4g-5g of fiber*
  • Gluten free
  • Non-GMO
  • Tastes unbelievably delicious
  • Zero artificial flavors, sweeteners, or added preservatives

*Depending on flavor

With these bars, you have the ability to support your lean muscle mass and help achieve your daily intake of protein. You may also find that the ingredients found in the bar can help you stay full and satiated between meals when consumed. This could have a positive effect on your healthy lifestyle goals.

Won’t the Need for Refrigeration Limit When and Where I Can Actually Eat the Bar?

That’s a really great question and one that many people are probably worried about or have at least thought about. While I wouldn’t recommend leaving your refrigerated protein bar in a scorching hot car all day, if you take a bar with you to consume as a snack (let’s just say in the afternoon), the bar will stay good for one day while you’re on the go.

This bar makes for a perfect snack between meals or even an addition to a meal if you’re looking for some added protein to meet your daily requirements. Maybe you have a sweet tooth at night and need something to take your mind off devouring an entire pint of ice cream? That’s where the amazing nutritional profile and delicious taste can subside those moments of weakness and help keep you on track with your health and fitness goals. You may even find these bars taste better than most desserts you enjoy!

Even better, if you like your bar chilled, you have the option to take your refrigerated protein bar with you and simply toss it back in the refrigerator when you reach your destination (such as a refrigerator at your place of work). Personally, I’ve traveled with these bars several times without issue because when I got to my hotel at the end of a long day, I tossed the bars back in the refrigerator and they were good to go whenever I needed them while still preserving their freshness.

Here’s the bottom line. If you care about your health and are looking for a new option than your standard protein bar off a retailer’s shelf, I’m willing to bet you’re going to fall in love with this refrigerated protein bar. But don’t just take my word for it, I encourage you to try it for yourself and break free from the boredom and torture you put yourself through when consuming a bland shelf stable protein bar.

Matt Weik, owner of Weik Fitness, LLC, is a well-respected fitness expert/author with a global following. His work has been featured in nearly 100 fitness magazines, 5,000+ websites, as well as having published numerous books and audiobooks. He is a certified strength and conditioning specialist, personal trainer, and sports nutritionist.